TikTok is introducing a fresh option that allows them to lessen the volume of AI-made media appearing in their timelines. This initiative comes as the platform announced that it presently contains in excess of 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread launch. This shift comes amid a increase in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the quickest rising channels on a popular video site exclusively feature clips produced artificially. A significant portion of this material is considered “AI slop”, a term for substandard, factory-style content that is frequently absurd or bizarre.
Based on user feedback that numerous viewers like content produced via AI tools, including computer-generated images to science explainers, and we want to offer the community the ability to see more or less of that, according to their own preferences,” stated a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3bn videos on its service tagged as artificially created. Collectively, more than 100 mn media items are submitted to the service each day, making AI content a minor portion of its overall inventory.
Customizing Your Feed
Members will be capable of reduce or increase the volume of artificial media they see by opening the topic control feature in the platform and selecting the AI content topic. Other topics that can already be modified under the tool cover current affairs, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s rules oblige content makers to label “realistic” AI-generated content, and it forbids harmful AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its terms of service.
In addition, the service will now add an AI-generated tag to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This step is aimed to help prevent users from trying to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally establishing a $2m awareness program for experts and institutions to produce learning resources about ethical AI use. This program will assist educational bodies dedicated to training coding and technology.
Platform Protection
The video-sharing app has supported its moderation strategy, amid discussion over proposals to make redundant numerous review team members in the UK. The company is expected to cut a significant number of roles in its user protection department in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most harmful content ahead of it is viewed by humans. The company reported a significant reduction in shocking and graphic content seen by content reviewers over the past year due to reliance on its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is really helping us work at speed.”
